About the Project
Contour & Cuticles is a beauty salon offering a full range of nail treatments alongside professional makeup and contouring services. The project brief was to build a clean, elegant online presence that reflects the quality of the salon's work — and to ensure it ranks well locally so new clients can find them easily via search.
What We Built
A fully bespoke website on the LocalWebsCoder CMS platform, including:
- Services menu — clearly laid out nail treatments (manicures, gel, acrylics, nail art, cuticle care) and makeup services (full glam, contouring, bridal, occasion makeup)
- Pricing page — transparent, easy-to-read pricing structure to reduce enquiry friction
- Gallery — a visual portfolio of nail art, makeup looks, and finished results to showcase the team's work
- Booking / enquiry form — simple, mobile-optimised form for appointment requests and consultations
- SEO-optimised pages — local keyword strategy targeting nail salon, beauty salon, and makeup artist searches by area
- Google Business Profile integration — aligned local SEO across the site and GMB listing
- Hosting & management — fully managed UK hosting, SSL, uptime monitoring, and ongoing maintenance
Tech Stack
Built on the LocalWebsCoder CMS — a bespoke PHP flat-file platform built for security, speed, and zero unnecessary overhead.
- CMS: LocalWebsCoder CMS (flat-file PHP)
- Frontend: Tailwind CSS, Vanilla JavaScript
- SEO: On-page optimisation, schema markup, meta strategy, sitemap
- Hosting: Managed UK hosting — SSL, CDN, uptime monitoring
- Performance: Optimised images, minimal JS payload, mobile-first build
Result
A polished, fast-loading website that presents Contour & Cuticles as a professional, welcoming salon — with the SEO foundations in place to drive a steady flow of new local clients through organic search.
